The digital marketing landscape is always changing, and it can be tough to keep up with the latest trends.  That's why we've put together a list of 5 digital marketing trends that we can expect to see in 2022. Keep reading to learn what you need to know to stay ahead of the curve this year. #1 - The Need for Speed According to Google, over half of users will leave a website if a page takes over 3 seconds to load. Meanwhile, the demand for a speedy web experience is only increasing as Wi-Fi gets faster and 5G rolls out across the world. That's why it's more important than ever to make sure your website is as fast as possible. There are a number of ways to speed up your website, including optimizing images, using a content delivery network (CDN), and caching static files. You can also use Google's PageSpeed Insights tool to get specific recommendations for how to speed up your website. #2 - GeoTagging Geotagging is the process of adding geographical information to digital content, such as photos and videos. This can be done manually or automatically using GPS data. Geotagging has a number of uses, including helping people find businesses and attractions nearby, providing location-based ads, and improving search engine results. This makes your business more visible and allows you to show up in front of more customers. You can add geotags to your content manually or use a geotagging app like Geotag Photos Pro. #3 - Voice Search Voice search is becoming increasingly popular, as more and more people use voice assistants like Siri, Google Assistant, and Cortana. According to DBS Interactive, 41% of adults use voice search at least once per day. One reason for this is that voice search provides faster results than traditional text-based searches. Additionally, people are starting to use voice search for tasks that they wouldn't normally do on their phone, such as checking the weather or calling a business. To make sure your content is optimized for voice search, you need to include long-tail keywords and use natural language. You can also use Google's Voice Search feature to get insights into how people are using voice search to find your content. #4 - Short Form Video Short-form video app TikTok exploded in 2020, and Instagram was hot on its heels with the release of its Reels feature. Some expected this trend to be a flash in the pan, but it's clear that short-form video is here to stay - and only growing more powerful by the day. Short-form video is a great way to connect with your audience on a more personal level. It's also a powerful tool for storytelling, which can be used to engage and entertain your audience. If you're not already using short-form video, now is the time to start. You can use tools like Instagram Stories or TikTok to create short videos that capture your audience's attention with relatively little effort. #5 - Shoppable Social Media Content Buyable social media content is a type of social media post that allows users to purchase products directly from the post. This can be done by clicking on a buy button or scanning a QR code. Buyable social media posts are becoming increasingly popular, as they provide a more seamless shopping experience for users. They also allow businesses to sell their products directly from their social media accounts. Buyable social media posts are a great way to increase sales and drive traffic to your website. You can create them using tools like Shopify's Buy Button or Facebook's Shopping Tab. Final Thoughts Digital marketing is an ever-evolving field, and it's important to stay up-to-date on the latest trends. These are five digital marketing trends that we can expect to see in 2022. What do you think? Are there any other digital marketing trends you would add to this list? Let us know in the comments below!

As a business owner, you are probably always looking for ways to increase revenue. But what about ensuring that your company is financially fit and healthy? While it may seem like the two are mutually exclusive, they are not. In this post we'll share six simple tips that will help ensure that your company is in tip-top financial shape. #1 - Set a Goal Ask any personal trainer if it's a good idea to set fitness goals and they'll respond with an emphatic "yes!" The same rings true for your business' financial fitness. Setting goals is a great way to ensure that you're on track for success. Remember that your goals should be SMART: Specific, Measurable, Achievable, Relevant and Time-based. For example: ● Reduce expenses by 5% by the end of Q1 ● Set aside enough capital to open a second location within three years ● Hire a full-time marketing manager by the end of Q3 #2 - Create a Plan to Achieve Your Goals Once you've set your goals, it's time to create a plan for achieving them. If your goal is to reduce expenses by five percent by the end of Q1, then list out specific areas that are ripe for improvement and identify potential solutions. For example: ● Reduce postage expenditure by implementing an online postage system ● Implement a more efficient way to track inventory ● Create new systems to increase productivity ● Increase hybrid working hours ● Relocate to a smaller office space #3 - Track Your Progress Just as runners track their miles on their Garmin watches or weight lifters keep a log of their sets and reps each session, business owners should keep track of their data in order to track progress and identify trends. However, instead of a smartwatch or phone app, business owners should opt for cloud accounting software. Cloud accounting software gives you greater financial visibility and anytime, anywhere access to all of the numbers that matter. It also makes it easy to track your invoices and transactions, and get a handle on your cash flow. Cloud accounting solutions also enable you to visualise data, which can help you to identify problems and opportunities that might otherwise go undetected. #4 - Prioritise Cash Flow Cash flow is one of the most important aspects of a healthy business. If you don't have enough cash to pay your employees, suppliers and other bills then it doesn't matter how much revenue you're bringing in - your bottom line will be negative every month. Therefore, cash flow is central to the financial health of your business. Keep on top of your cash flow by using a tool like Xero. Xero lets you manage your cash flow to ensure that bills are paid on time and you're always aware of how much money is coming in, going out and whether or not there's a surplus or deficit. You can set up alerts for when invoices become due so that you don't end up incurring a late payment fee. #5 - Hire a Consultant/Advisor/Accountant Just as fitness fanatics hire personal trainers, business owners need the guidance of a quality consultant/advisor/accountant. A great consultant/advisor/accountant will allow you to tackle the particular problems and pitfalls of your industry using a proven method for success. They will point out where there is room for improvement and identify opportunities for growth that you may have missed. Furthermore, they will coach you through the implementation of these strategies and keep you accountable, ensuring that your goals will be met. #6 - Create a Culture That Fosters Financial Awareness Finally, in order to ensure that your company is financially fit and healthy it's important to create a culture where employees are actively engaged in improving financial performance. This can easily be done with team-building exercises, like brainstorming new ways to decrease expenses or increasing profits. Hire employees who are enthusiastic about improving the financial performance of your company by providing them with training and access to cloud accounting software so that they can monitor their daily tasks for possible improvements. Summary Don't wait until hard times start - be proactive about your company's financial fitness. Track your progress, prioritise cash flow and hire a consultant/advisor/accountant so that you can avoid paying late fees. Finally, create an environment where employees are actively engaged in improving the financial performance of their company. With these six simple steps, any small business can get itself into great financial shape.